Pay-per-click (PPC) is an advertising model used to direct traffic to websites in which advertisers pay a fee every time one of their ads...

Email marketing is a cost-effective way to reach your customers anytime, anywhere. If you own a smartphone, chances are, you have emails...

Lights…Camera….Action! Video is an opportunity for your business to tell a story in a compelling way. While we can’t promise that it’ll...

At long last, people are slowly returning to offices, venturing to travel and dining at restaurants again. While not everybody may be...

A website is no longer optional for your business. It's now a requirement in order to compete in many industries. Here are four reasons...

If you're running a business, having a good website is essential for attracting leads and growing your customer base. In today's digital...

If you're a business owner, then you know that marketing is essential for your success. But what type of marketing should you be doing?...

Newsletters (like this very one you’re reading now) can help you maintain regular contact with your audience. They help you communicate...

If a website exists in the world wide web but nobody can find it, does it even exist? Much like a tree falling in the forest, we’ll never...

Content marketing can take on many forms, from blogs to videos to podcasts. When you create and publish content your audience finds...

In a world full of competing brands and causes, some days it can feel nearly impossible to stand out in the crowd. However, with a few...

It's no secret that a website is one of the most important marketing tools at your disposal. Businesses with outdated websites or no...

If you want to go far, it’s better to go together. While you have an all-star brand, there are still likely many who don’t know about...

Like it or not, the holidays have snuck up on us yet again. Whether you’re feeling the holiday spirit or still more of a bah-humbug, you...

Last week, Facebook and Instagram experienced a shutdown that nobody saw coming. The apps were temporarily unavailable for much of the...

October is here, which means the spooky season is upon us. While scares and terrors are the norm for the month leading up to Halloween,...

Imagine your name up in lights. Can you see yourself on the big screen? Or maybe even through the glow of a tiny phone screen? With video...

Thank goodness for technology in the time of a pandemic. It helped keep us together, even when we were miles apart. While technology is...

Download our short (and FREE) guide to 5 essential marketing channels!

Small business marketers are scrappy in the best way. That’s because one minute they're the chief marketer, and the next they’re putting...