We're all familiar with shotgun marketing... you know, where a brand blasts out a generalized marketing pitch that doesn't seem to fit...

The world of marketing is full of different strategies, methods, and channels of distribution. How you utilize these channels is most...

Coronavirus has forced thousands of businesses to reevaluate their processes and analyze their business models. What many businesses are...

Many businesses get caught up in the loop of only focusing on the work they do for their customers. Although I believe that giving 110%...

In early 2019, Facebook announced that it would be limiting ways the real estate industry could target paid advertising. These changes...

Brand voice is the emotion and personality that go into a brand’s communications. It should be found in everything your brand produces,...