Evergreen content refers to content that stays relevant and useful to your readers over a long period of time. When writing evergreen content, pick a topic that is timeless and relevant to your products or services. Examples of evergreen content include tutorials, how-to guides, definitions, tips & tricks, lists, reviews, and other helpful resources.
Many different mediums can be used for evergreen marketing content. Some of the best include blog posts, articles, ebooks, white papers, video tutorials, and webinars. Social media platforms such as Twitter and LinkedIn are also great for sharing evergreen content with a broad audience. Also, podcasts and email campaigns can reach a more specific target audience.
Here are 5 tips for creating evergreen content:
1. Start with a strong topic that is timeless and relevant to readers
2. Conduct thorough research to ensure accuracy
3. Use straightforward language to simplify complex concepts and make the content easier to follow
4. Focus on providing value rather than attempting to generate revenue
5. Incorporate visuals such as images, videos, or infographics to make the content more engaging and informative
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